Prodigy Labs Inc., a professional services fintech company, refresh was to provide an overall update to corporate messaging and visual identity along with corporate documentation, business templates, website and event signage. The refresh was timed for a business event to promote the company’s new alliance with another business within the fintech industry.

Elisabeth is a life coach with a client base and an active social media following. She wanted to update her brand and website to drive more traffic from her social media account to her website to increase business and provide her clients with more information about her services.

To achieve these goals, we updated the messaging and imagery to be client focused. Highlighting her coaching programs, training background and approachability along with the health benefits of hiring a life coach. This created a greater sense of trust for the clients and provided the life coach with greater visibility within her industry.

Many branding projects are corporate communications. Often creating a new visual identity and brand messaging. HubSpot, Mailchimp and Constant Contact are platforms I work on to provide consistent communications and customer journeys for marketing and sales. Below is an email campaign with customer journey for a webinar.

Accessibility for documentation and web is a part of my design process and conscious. Through the additions of various features to a source document or web code, this will make the document or web page easily read by screen readers and other assistive technologies.

For many of my client’s projects, accessibility features are added into the design of the document templates, such as PPT and RFP templates, therefore making things easier for the client and their customers.

Designing and animating graphics for digital marketing campaigns. Collaborating with an inhouse team, these are generally integrated into a full-scale marketing campaigns for an event or product promotion. All are AODA compliant and incorporate the organizations visual identity and messaging.

Unique images for a specific event or promotion are often requested. They have always been needed for software companies, as their subjects and content are quite specific and many of the stock image libraries do not contain images that will work for projects.

Infographics and iconology are often requested to explain a company’s technology, product features or the business industry. Many of these infographics and icons are reused digitally for social media, presentations or in print for collateral for posters and tradeshow booth backdrops. Below are a few examples of imagery collages that I have created to illustrate software technology.

Illustration is my fun and I very much enjoy this aspect of my career.